The Founder's Story
Mogens Rye
Founder, Rye Outsourcing — Copenhagen, Denmark
Mogens Rye spent decades as a stockbroker, watching the financial markets from the inside. What he saw was a system that was anything but level. Information access in the stock market follows a strict hierarchy:
- T1 Institutional investors (Tier 1 & 2) get direct dialogue with CEOs, CFOs and C-suite executives
- T3 Institutional Tier 3 get occasional access — mostly during roadshows
- FO Family offices have to do the hard work themselves
- Private individuals — as a group — are largely shut out
Mogens knew he couldn't change the financial markets — but he could apply the same insight to a different arena: marketing and content creation.
The Company
Rye Outsourcing was founded in May 2023 in Copenhagen, Denmark, originally under the name Rye Outsourcing Solutions. MyAvatar was born from the belief that AI could be the great equaliser — that a one-person startup should be able to produce, distribute, and amplify content with the same quality and reach as a company with a full marketing department.
What MyAvatar Does
MyAvatar is an all-in-one AI platform for video creation, content distribution, lead generation, and campaign management. It brings together tools that previously required separate subscriptions, agencies, and technical expertise — and puts them in the hands of anyone with a story to tell.
Our Values
Democratise access
Professional marketing tools shouldn't be reserved for companies with big budgets. We build for everyone.
Build for the underdog
Every feature we ship is designed with the solo founder, the small team, and the bootstrapped startup in mind.
Move the needle
Even if just an inch or two. Real progress beats perfect plans. We ship, we learn, we improve.
A Name That Carries History
Our office sits on Ryesgade in Copenhagen — a street named after General Major Olaf Rye, a celebrated Danish military hero and a distant ancestor of our founder Mogens Rye.
The name Rye carries history. So does the mission.