Privacy Policy

1. Data Controller

The data controller responsible for your personal data is:

2. What Data We Collect

When you use MyAvatar, we may collect the following personal data:

• Account information — name, email address, username, and password (hashed)
• Profile data — profile photo, company name, job title
• Content — videos you create, avatar configurations, uploaded images and media
• Usage data — features used, pages visited, actions taken within the platform
• Technical data — browser type, device information, IP address, operating system
• Communication data — phone number (optional), SMS notification preferences

3. Purpose of Processing

We process your personal data for the following purposes:

• Service delivery — to provide the MyAvatar video creation and distribution platform, including AI avatar generation, video processing, and content distribution
• Account management — to create and manage your account, authenticate your identity, and provide customer support
• Transactional communications — to send account-related emails such as registration confirmations, password resets, and service notifications
• Analytics and improvement — to understand how the platform is used and to improve our services
• Legal obligations — to comply with applicable laws and regulations

4. Legal Basis (GDPR)

We process your personal data under the following legal bases as defined by the General Data Protection Regulation (GDPR):

• Contract performance (Art. 6(1)(b)) — processing necessary to provide the MyAvatar service you have signed up for
• Legitimate interest (Art. 6(1)(f)) — analytics, service improvement, and fraud prevention, where our interests do not override your rights
• Consent (Art. 6(1)(a)) — for optional features such as SMS notifications and marketing communications. You may withdraw consent at any time

5. Third-Party Data Processors

We use the following third-party services to operate MyAvatar. Each processor handles your data in accordance with their own privacy policies and our data processing agreements:

6. Data Retention

We retain your personal data as follows:

• Account data — kept for as long as your account remains active
• After account deletion — personal data is deleted within 30 days of account closure
• Generated content — videos and media are removed upon account deletion unless separately exported by you
• Legal retention — certain data may be retained longer where required by law (e.g., invoicing records)

7. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right of access — obtain a copy of the personal data we hold about you
• Right to rectification — correct inaccurate or incomplete personal data
• Right to erasure — request deletion of your personal data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interest
• Right to withdraw consent — withdraw consent at any time where processing is based on consent

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) at datatilsynet.dk.

8. Opt-Out & Data Deletion

To request deletion of your account and all associated personal data, or to exercise any of your rights listed above, please contact us:

We will process your request within 30 days in accordance with GDPR requirements.

9. Cookies

MyAvatar uses the following types of cookies:

• Session cookies (strictly necessary) — used for authentication and maintaining your logged-in session. These cannot be disabled as they are essential for the service to function.
• Analytics cookies (optional) — used to understand how visitors interact with the platform. You may opt out of analytics cookies through your browser settings.

We do not use advertising or third-party tracking cookies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. If we make material changes, we will notify you by email or through the platform.